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Purdue Pharma to cease marketing Oxycontin and opioid drugs in the US.

Read time: 1 mins
Last updated:13th Feb 2018
Published:13th Feb 2018
Source: Pharmawand

Purdue Pharma, the maker of OxyContin ,is to stop promoting the drug to doctors and halve its salesforce, as it faces a growing number of lawsuits over its role in the US opioid crisis. Purdue Pharma said its remaining 200 sales representatives would no longer visit doctors� offices to promote its opioid drugs.

OxyContin is Purdue�s biggest-selling drug though sales are down from $2.8bn five years earlier. Purdue said: �We have restructured and significantly reduced our We have restructured and significantly reduced our commercial operation and will no longer be promoting opioids to prescribers.�

Comment: In 2016, opioids, including prescription drugs, fentanyl and heroin, killed more than 42,000 people, according to the Centers for Disease Control, with more than 40% of overdose deaths involving a prescription opioid. Deaths from prescription drugs alone have quadrupled since 1999, the CDC reported.

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