Bayer introduces Age Factor ecosystem
Combining a scientifically formulated dietary supplement, a leading-edge wellness companion app, and a saliva-based a biological age test by Chronomics, Bayer is taking a big step in the emerging healthy-aging space by offering consumers new tools to help them support their healthy-aging journey with its new Age Factor ecosystem
The ecosystem approach is designed to go “beyond the pill” by addressing key consumer needs at multiple steps in their health journey from awareness, education, and engagement to assessment and action. Powered by digital tools, the goal is to help consumers make smarter, more informed decisions about their own health. “Precision health is making self-care even more consumer-centric,” said Julio Triana, president of the Consumer Health division of Bayer. “Our aging journeys are unique to us all and new digital tools are enabling offerings to be more tailor made. With this multi-faceted approach, we are educating and enabling consumers to to make informed decisions about their self-care in new and exciting ways.”
Learning Zones
The Learning Zones are an educational resource for healthcare professionals that provide medical information on the epidemiology, pathophysiology and burden of disease, as well as diagnostic techniques and treatment regimens.
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